Hall Training Systems has rebranded to Hall Personal Training, and today unveiled its new logo, tagline and website to support its evolution over the last year.
The underlying ethos of the brand remains the same: we are still committed to providing the very best service to our clients, going above and beyond other personal trainers in Oxford. We are still committed to achieving results through science, but we blend the most up to date health and fitness theory with our years of industry experience, ensuring the best approach for each client as an individual. Finally, we still take a ‘systemised’ approach. Now this doesn’t mean cookie cutter programmes or nutrition - that is completely against what we stand for! For each individual we do everything from scratch, based on your individual goals, exercise history and the time available. But it means we have tools and systems that we know work, and processes we can employ to make sure our results are among the best in the industry, let alone in Oxford.
So, why the rebrand?
Well, when it was founded, Hall Training Systems was the brainchild of our founder, Chris. He loves practical application and science and information, and treating clients as individuals - and the old brand reflected that. But since then, the company has grown, and we now work with an amazing, hand-picked team of personal trainers across Oxford. When we got together to decide what makes us us and sets us apart, our truly personal approach for each individual client shone through. So we wanted to put the personal back into personal training, and back into our brand. We’ve kept the good of the old Hall Training, and made it better.
Now for the strapline...
“Results through science” has been replaced with “Stronger. Healthier. Happier.” Results through science is what we focus on as professionals, but it’s not why our clients come to us. We spoke to our awesome community and asked them to summarise why they wanted a personal trainer in the first place, and most importantly, what we’ve helped them achieve. Being stronger, healthier and happier people was the unanimous feedback we received, and what we, as a team, want our clients to feel when they work with us. From the comments that came back to us, it looks like we’re getting it right!
Finally, you’ll notice we have a shiny new website! We owe our thanks to the fantastic team at Rare Form New Media in Oxford for their help with this. We wanted something that reflected our vision for our clients, our ethos as a team (friendly and approachable, down to earth, but damn good at our jobs), and the fact that we work with people of all ages, abilities and backgrounds. Hopefully you agree that this is what we now have. We hope you enjoy exploring it!